Campaign ROI calculator
Calculates campaign ROI based on spend and revenue.
ROI = (revenue − spend) \/ spend × 100%
Working
Calculators for advertising, business, and websites
Calculations for advertising, money, and hosting. Each calculator computes one number from the entered data and shows the formula used to get it — so you can check the result instead of taking it on faith.
12 calculators 3 categories
How any calculator works
Data on the left, number on the right. It recalculates as you type; nothing is submitted.
Campaign ROI
+140%
Profit 56 000
DRR 41,7 %
Formula (revenue − spend) / spend
Calculated in the browser. Neither the numbers nor the result are sent anywhere: you can verify this in the developer tools.
CPC, CPM, and CTR
Three core metrics based on impressions, clicks, and budget.
CPC = spend / clicks
Open
ACoS and ROAS
Ad spend as a share of revenue and the return on every dollar invested.
ACoS = spend / revenue × 100%
Open
Campaign break-even point
How many orders are needed for a campaign to break even.
orders = spend / (average order value × margin)
Open
Cost per lead
CPL by spend and number of leads, with sale price and break-even point.
CPL = spend / number of leads
Open
LTV and CAC
Lifetime customer revenue and acquisition cost.
LTV = order value × purchase frequency × lifespan
Open
Margin and markup
Converts markup to margin and back, and calculates profit per transaction.
margin = (price − cost) / price
Open
Payment system fees
How much reaches your account after fees and what to include in the price.
credited amount = amount × (1 − rate)
Open
Page size and load time
Shows how long a page will take to open at different connection speeds.
time = size / speed
Open
Disk space calculation
How much space files and backups will take over a year.
space used = size × number of copies
Open
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