/en/calc/drr-roas/ works Calculated in your browser
Calculates ACoS and ROAS from actual results, the allowable budget for a target ACoS, and the revenue required for an approved budget. You don't need to calculate margin manually: enter marketplace commission, logistics, returns, payment processing, and taxes as separate line items. Nothing is sent to the server.
There is no “Calculate” button: everything recalculates as you type. The calculation stays in the address bar—you can share the link.
ДРР — advertising spend as a share of revenue
—%
The track ends where advertising consumes all your gross profit. The black marker is break-even; the blue fill is your ДРР.
Current ДРР — break-even at —
Calculated in your browser. Neither the numbers nor the result are sent anywhere: you can verify this in the developer tools — after the requests load, there are no more. The calculation link is generated right here, on your device.
Columns show ДРР; rows show margin. Each cell shows profit after advertising at your revenue. Green means profit, red means loss, and gray means zero. Your position is in the middle and outlined.
Marketplace benchmarks from elsewhere. They show where others typically keep their ДРР, but say nothing about your margin.
These figures aren't ours or universal. The ranges are taken from the service's ad spend ratio calculator iseller.pro and compiled from Wildberries, Ozon, and Yandex Market data. They don't apply to services, subscriptions, or your own online store. The only benchmark that applies specifically to you is the “Break-even ad spend ratio” line in the panel above: it is calculated from your margin.
Choose a mode. “Actual” means spend and revenue are already known. “Allowed spend” means you have a revenue plan and a target DRR and need a budget cap. “Required revenue” means the budget is approved and you need to know how much revenue it must generate.
Use spend and revenue for the same period and the same campaign. Average DRR across all channels does not solve anything: it hides both the best and the worst channel.
Enter margin either as a single number or by line item. In the second case, marketplace commission, logistics, returns, payment processing, and tax are deducted automatically, and the result appears on the line below the fields.
Compare your DRR with the “Break-even DRR” line, not with someone else’s figures. That is the boundary beyond which the campaign starts losing money.
Fill in the two fields for the entire company to see MER. It shows how much advertising takes from total revenue, not just the revenue attributed by analytics. If MER is significantly higher than DRR, some revenue is missing from attribution, and it is too early to make decisions based on DRR alone.
The matrix below answers the “what if” question: advertising becomes 1.5 times more expensive, or margin falls by one-fifth. Your cell is in the middle and outlined; the neighboring cells show the surrounding scenarios.
DRR = Spend ÷ Revenue × 100%
DRR and ROAS are the same number viewed from opposite sides. DRR 10% and ROAS 10 describe the same campaign. Returns are deducted first in the margin formula because they reduce the revenue itself, so the other percentages are calculated from the remaining amount. Logistics is deducted last and from the full shipment value—the marketplace also charges delivery for a returned order.
The input data is the same as the default field values: you can calculate it mentally and confirm that the tool is telling the truth.
DRR: 100,000 ÷ 1,000,000 × 100% = 10%.
ROAS: 1,000,000 ÷ 100,000 = 10, or 1000%.
Gross profit: 1,000,000 × 26% = ₽260,000.
Profit after advertising: 260,000 − 100,000 = ₽160,000.
Gross-profit ROMI: (260,000 − 100,000) ÷ 100,000 = 160%. Revenue-based ROMI on the same data would be 900%—ROAS minus one, with the cost of goods counted as profit.
Break-even DRR equals margin—26%; break-even ROAS: 100 ÷ 26 = 3.85.
MER: 500,000 ÷ 4,000,000 × 100% = 12.5%. It is higher than DRR because it includes unattributed channels, while attributed revenue accounts for only one-quarter of total revenue.
DRR 10% against a 26% threshold: the buffer before zero is 2.6 times. Advertising can become 2.5 times more expensive before the campaign stops generating profit. At the same time, MER of 12.5% versus DRR of 10% means advertising takes more across the company than the campaign report shows.
Only in the direction of the calculation. DRR is ad spend as a share of revenue; ROAS is revenue per unit of spend. DRR 10% and ROAS 10 describe the same campaign. DRR is useful to compare with margin, while ROAS is useful to compare with one.
DRR is calculated from the revenue that analytics managed to attribute to advertising. MER uses the company's total revenue and all marketing spend at once. Attribution always loses some revenue and assigns some to the wrong channel, so DRR can look good while MER is poor. If attributed revenue is significantly lower than total revenue, it's too early to rely on DRR alone.
The one below your margin. With a 60% margin, a 30% DRR leaves a profit; with a 15% margin, the same DRR means a loss. The external ranges by product life-cycle stage in the “Benchmarks” section show the DRR levels typically used on marketplaces, but the “Break-even DRR” line is what matters—it is calculated from your numbers.
Because this term refers to two different numbers. Revenue-based ROMI is (revenue − spend) ÷ spend, or ROAS minus one: profit there includes all revenue, including the cost of goods. Gross-profit ROMI uses the same formula, but starts with the money actually left after the cost of goods. The second figure is more accurate, so it comes first; the first is included to match reports that calculate it this way.
Per 100 rubles of shipped sales. Returns are deducted first because they reduce the revenue itself. The cost of goods, marketplace commission, payment processing, and tax are then calculated from the remaining amount—the marketplace usually removes its commission for a returned order. Logistics is deducted last and from the full shipment value because return delivery is paid twice. If the line items consume all the revenue, the calculator will say so and stop.
Because revenue includes the cost of goods. That cost is deducted from revenue first, leaving gross profit, and advertising is paid from that amount. Calculating “revenue minus spend” treats the cost of goods as profit.
Margin is the share of profit in the sale price; markup is the increase over the cost of goods. A product priced at ₽100 with a cost of goods of ₽80 has a 20% margin and a 25% markup. Enter margin in this field.
A single point says nothing about how close you are to the edge. The matrix takes your DRR and margin and expands them in both directions: columns show cheaper and more expensive advertising, while rows show higher and lower margins. Each cell shows profit after advertising at the same revenue. You can see how much cost increase the campaign can withstand—and when it cannot. The matrix can be exported as CSV, which opens in Excel and Google Sheets with the values split into columns.
The calculation takes microseconds, while campaign spend and revenue are commercially sensitive. Nothing is sent anywhere; you can verify this in the developer tools: after the requests load, there are no more requests. The calculation link is also generated on your device—the numbers are stored directly in the URL, and no one except the people you send it to can see them.