Campaign ROI calculator
Calculates campaign ROI based on spend and revenue.
ROI = (revenue − spend) \/ spend × 100%
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Advertising and traffic
/en/calculators/ads/ 5 calculators
Calculates advertising costs: how much was spent and what came back. Almost everything is processed directly in your browser: the data you enter never leaves your device. A few tools need a server—for checking redirects, analyzing another site’s page, or crawling a site—and this is clearly stated on the tool’s page.
In the section 5 calculators
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What's here
5CPC, CPM, and CTR
Three core metrics based on impressions, clicks, and budget.
CPC = spend / clicks
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ACoS and ROAS
Ad spend as a share of revenue and the return on every dollar invested.
ACoS = spend / revenue × 100%
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Campaign break-even point
How many orders are needed for a campaign to break even.
orders = spend / (average order value × margin)
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Cost per lead
CPL by spend and number of leads, with sale price and break-even point.
CPL = spend / number of leads
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