vasilenko.info

Tools and calculators for websites, advertising, and layout

Open the page, enter your data, and get the result. Free, with no registration or limits. Your browser does the calculations: what you enter is not sent to the server or saved.

44 in the catalog 32 tools 12 calculators

Find a tool

Search by name and by what the tool does. It understands both Russian words and Latin text: “тень” and “shadow”.

Frequently searched: json utm VAT

Shown 18 popular out of 44, the full catalog is in the sections

It all started with these two

The first two

I wrote these two for myself before the others and left them open to everyone. No registration, no ads, and no data sent anywhere — everything is calculated on your machine.

Todo List

Browser-based todo list: no account, everything is stored on your device.

Working

Open

tile color — category equals sign — calculator

Popular tools

Generate, convert, validate, and format. Results appear immediately on the screen.

All 32 tools

Password generator

Creates passwords of the required length and assesses how difficult they are to crack.

Open

promoTwenty years of notesAbout websites, advertising, and what came of it.Open

Popular calculators

Each calculates one number from the data you enter, with the formula in view.

All 12 calculators
Calculator

Campaign ROI calculator

Calculates campaign ROI based on spend and revenue.

ROI = (revenue − spend) \/ spend × 100%

Working

Calculator

CPC, CPM, and CTR

Three core metrics based on impressions, clicks, and budget.

CPC = spend / clicks

Open

Calculator

ACoS and ROAS

Ad spend as a share of revenue and the return on every dollar invested.

ACoS = spend / revenue × 100%

Open

Calculator

VAT

Applies and calculates tax at any rate.

VAT = amount × rate \/ (100 + rate)

Open

Calculator

Margin and markup

Converts markup to margin and back, and calculates profit per transaction.

margin = (price − cost) / price

Open

Calculator

LTV and CAC

Lifetime customer revenue and acquisition cost.

LTV = order value × purchase frequency × lifespan

Open

Two catalogs

The distinction is simple: a calculator calculates a number from the data you enter; a tool does everything else.

Tools

Generate code and files, convert one thing into another, validate markup, and put text in order.

  • SEO and promotion
  • CSS and layout
  • Design and color
  • Text and content
  • For developers
  • Work

32 tools in 6 categories

Calculator

Calculators

Calculate a number: ROI, cost per click and lead, margin, tax, page weight. The formula is shown for each one.

  • Advertising and traffic
  • Business and money
  • Website and hosting

12 calculators in 3 categories

Why everything is calculated in the browser

Your data stays with you

Prices, text, and images are processed on your machine. The server receives only the request for the page itself.

Instant results

No waiting: the result is recalculated as you type, without submitting a form or reloading the page.

Asks nothing in return

No email, account, or limit on the number of calculations. You can simply save the tool's link as a bookmark.

From the blog

Articles and notes about websites, promotion, and working online

The blog stays: I rewrite some posts and remove others. The dates are real. All blog posts

Tools 1 Training 2 Promo&SEO 3 All categories 5